Holdability

This has nothing to do with the "drinkability" of beer - which to me means how close has the brewing process got the end result (beer?) to taste like the water they started out with.

This is about the "holdability" of a magazine. Can I fold it and hold it and read it the way I want? If yes, I do end up reading more of it for sure. All those thick glossy ad pages, half page thick inserts ads, all reduce my holdability. So what do I do when I come across a mag with these? Tear all those pages out and make it more holdable.

Don't know how many others do the same, but if you are an advertiser planning on a thick glossy page, you have a better "chance" of getting these eyeballs if that ad is on a normal page....

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