A (software) company exhibiting at the tradeshow we were at recently had a banner with bullet points of all the "new exciting" features on offer in their latest software version. But they might as well have been shouting out all the bugs in their old release. The list read:
- Faster response times
- Easier User Interface and Navigation
- Improved search capabilities
etc. etc. It was about 10 bullets long, but each one was something they "fixed" in the latest and greatest release.
Not a word about what functionality is on offer !!!
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